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Best mobile RSS readers

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From Anand Jain: Engadget asked its readers for the best mobile RSS readers - here is what they said:

• WildPalm's Headline for Symbian series 60 phones. Works great on my Nokia 6630. It can display really small fonts on the phone, so you can read a lot of text without having to scroll every 2 or 3 lines.
• http://www.garishkernels.net/egress.html. Supports podcasts
• Quicknews for Palm Treo 650. Supports podcasts
• Mobile Bloglines. Works with any mobile device (Treo, Smartphone, Blackberry, etc) that has a browser. Synchronizes with your online subscription
• PocketRSS for PocketPC
• http://www.litefeeds.com/. Custom mobile RSS reader for any Java phone, Blackberry, Palm or PocketPC. Synchronizes with your online subscription
• http://www.sharpreader.com/
• FreeNews mobile RSS reader.
• NewsBreak works as a native app on Windows smartphone
• mNews for Treo 650
• BeetzStream SmartRSS for Smartphones. Supports podcasts
• FeederReader works for Windows Mobile Pocket PC. Supports podcasts
• Newsgator for Desktop, Pocket PC, and Smartphone.
• NewsMob browser based. works with Desktop, PDA or mobile device
• NextBlast sends RSS as SMS, MMS or WAP Push as well as e-mail.

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Feedreading follows search to be 3rd killer app

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In Red Herring's article RSS Goes Corporate Christopher J. Alden, CEO of San Francisco-based Rojo says:

"Feedreading itself is ultimately going to become a commodity. You really want higher order services on top of that."

Rojo, which incorporates aspects of social networking into a browser-based reader, allows users to view their contacts' RSS feed selections, add metadata tagging, and bookmark posts, supports itself through ads, for now, but Mr. Alden says he wants to customize his product for enterprises and publishers.

"Content is the third 'killer app' of the Internet, after email and search," he says.

Alden, who, after founding Red Herring and running it for 10 years, knows how to talk the talk. "We’re in the really early days of the industry." But RSS is just a tool for delivering content—and it is a "simple" one, at that.

A better avenue might be content creation; for instance, Palo Alto, California-based Socialtext makes corporate collaboration software with RSS feed outputs, says Red Herring.

Or how about mobile RSS with integrated web for selection of feeds and alerts and active searching for real-time RSS delivered information.  This is surely on of the mobile killer apps?

As for revenue streams, according to Forrester, 57% of U.S. online marketers are interested in advertising on RSS, in a market worth $14.7 billion in 2005.

*Rojo means "RSS with mojo"

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RSS subscriptions the Search of tomorrow

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Rajish Jain postulated on his EMERGIC.org about The Future of Search.

His Information Dashboards Rationale (Part 2) focused on Attention:

The next-generation search engines need to morph into information dashboards – with centralised data stores accessible to us on any device at any time. Think of this as the next version of MyYahoo – understands our context (location and time of day), is built on our preferences (subscriptions), leverages the wisdom of crowds (tags), and allows for serendipity (discovery).

They are some useful headings to keep in mind to qualify many types of mobile applications - context, preferences, wisdom of crowds and serendipity.  In fact at ATRE in Beijing recently Michael Mathiesen of Cellpoint in Sweden said that 70% of messages to mobile can be screened in or out of being relevent using just three factors - presence (profile), location and time.

Jain continues:

To build the new generation of search engines and information dashboards, we need to combine interface innovation with mobility integration and centre them around Attention.

On Subscriptions:

RSS is the HTML of tomorrow, and Subscriptions will be the Search of tomorrow.

RSS is reaching a tipping point – and making its way beyond the early adopters. The potential of RSS goes way beyond just reading blogs – it is a fundamentally different way to consume information… Even as Search is the window to the Reference Web, the Aggregator is becoming the window to the Incremental Web.

And RSS and personalised real-time feeds to mobile will rapidly grow because it incorporates presence and time and can be "place" as well.

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Real time subscription pull-and-match to mobile

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PubSub and Santa Cruz Tech announced the launch of FeedBeep, an Internet-driven service providing real-time RSS alerts to SMS-enabled phones and mobile devices.

FeedBeep utilizes PubSub’s prospective search technology to monitor RSS feeds and the blogosphere - using keyword search. FeedBeep then forwards important events in the form of alerts to subscribers' cellular phones or other SMS-enabled mobile devices.

"Prior to our relationship with PubSub, FeedBeep used a retrospective search pull-and-match engine that required 'spiders' to crawl the whole Internet around the clock," said Jay Campbell, president, FeedBeep.

"By tying in PubSub’s prospective search real-time matching engine, the job of information hunting and gathering was instantly less time-consuming, more accurate and continually updated. As a result, FeedBeep became an order of magnitude more powerful overnight."

PubSub is a free service that monitors more than nine million Internet sources on users' behalf and notifies them instantly when things they care about are published in blogs, press releases, SEC filings, newsgroups and other sources. PubSub's real-time offering is called "prospective search" for its ability to alert on new information as soon as it appears.

This combination of Pubsub and Feedbeep to mobile forms the basis of a new class of "proactive local mobile search" where local means "local to my interests".

Just add the configuration via the mobile browser and integration between the mobile and the web-based systems.

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RSS news a testbed for mobile search

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It may not be obvious why RSS is a part of our analysis and reporting at Goobile - dedicated to mobile search news.  Luckily Red Herring has helped us out in a recent report which linked RSS and mobile search.

While reporting that "Google has added a feature to its news section that allows users to customize it according to their interests, while Yahoo said its users could access customized news headlines on their cell phones," it drew the focus to personalization.

As RSS feeds become increasingly popular, news sites, are battling it out to stay relevant and retain customers.

According to Rafat Ali, publisher and editor of paidcontent.org:

"At this point, everyone's taking baby steps into [personalization]," he said. "In the industry’s view, they don't know where this is going. It's difficult to monetize something like a news search."

Mr. Ali said he believed news search was primarily a test bed for general search, given that what could be accomplished in a news search could also be done with search as a whole.

This means that experiments with RSS streams to personalize and make them more valuable - through a content relevant matching process - can be considered as experiments on search relevance.  This process is in effect a real-time structured search for mobile "local content".  In this case personalization is equivalent to "local" where local means not physical but conceptual.

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Microsoft joins race to integrate RSS and search

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Read/Write Web by Richard MacManus hones in on moves by major players to integrate RSS aggregation and search:

A couple of weeks ago Microsoft's new web-based RSS Aggregator prototype was discovered. I wrote then (also in my weekly wrap-up) that even though technically the prototype wasn't that special, it did reveal Microsoft's business strategy for RSS.

Which is that Microsoft intends to integrate RSS Aggregation with its MSN Search product.

To summarise my view, I think search is going to be the platform from which Microsoft will challenge its main rivals in the RSS space. And one of those rivals will be Bloglines/Ask Jeeves (one player that hasn't been talked about much yet).

... But they [Ask Jeeves] are definitely positioning themselves to join in the RSS aggregation/search integration game.

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