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Sensis search strategy given new sense by Telstra
Telstra, Australia's largest mobile and fixed line carrier, is also the owner of Sensis -the only effective white and yellow pages businesses (as a left-over from its Government-owned monopoly days) has been on a crusade to built it's own world-beating web and mobile integrated content management system and search capabilities, including mobile.
It's stated blatantly in the past that it can outdo Google at search.
Up to now, while it has produced a nice mobile search it has basically wasted tens of millions in its search for a fully integrated holy grail. And unlike Yahoo! and Google and Microsoft it doesn't have the luxury of spending $100s of millions to try too many times (its reported to be on the third try). It has the money, but Telstra wants it back!
Michael Sainsbury reports in The Australia - IT,
Sensis is, to put it mildly, under pressure as the designated growth powerhouse for Sol Trujillo's big spending "new" Telstra. Up until recently, Sensis was sticking firm by its Google, schmoogle line: the we-can-do-it-all-ourselves strategy that sucked all the oxygen out of Telstra for so long during the Switkowski [the previous CEO] years.
...Sensis wants to be able to get its customers to file an ad, have it go into the Yellow Pages, to its online directories and search portal and also to the developing mobile search platform.
It's a powerful franchise and the "new Telstra" wants to make real progress as every dollar on the bottom line adds up to much more as a trade-sale or spinout.
- Sensis recently bought Chinese online property site Soufun for AU$324 million (US$244m).
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