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UK women rely on search for dating, more than friends advice
We've reported on the "explosion" of online search, covering a recent Yahoo News report showing a 55% rise in total US search engine activity, and a Deloitte report recently identified online search as the new "killer app" for 2006, ousting e-mail from its comfortable spot.
From London comes a research report conducted by dating firm www.DatingDonut.com show that search engine optimization and promotion is proving the most effective method in attracting women to dating sites.
The survey found that over a half of single females interested in online dating will use a search engines to choose their site versus clicking through banner ads, responding to an email or even advice from friends:
- Search Engine - 53%
- Email - 28%
- Banner Ad - 23%
- Word of Mouth - 19%
- Website Link - 16%
- Website Banner - 9%
- SMS Text - 7%
- MMS - 3%
And although many online dating sites have aggressively increased their amount of search word optimization and email and banner advertising, the survey findings show that nearly 1/5 of women now rely on recommendations from friends, suggesting more females are openly discussing their use of dating sites in 2006.
It's staggering that search exceeds personal advice from friends, and by such a margin.
Mobile search is not far away for this vertical!
Is there a mobile search item that you think we should feature? Email tips@goobile.com. Thanks!
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| Email Walter Adamson | Call (Australia) +61 403 345 632.
Nice blog with good information on articles.
Thank you for providing relevant information. I’ll keep visiting it for updated information.
Keep it up
Posted by: Pradeep Aggarwal | March 01, 2006 at 06:00 PM
Just one question. How do they get that statistics? To my mind it's very roug calculation.
Posted by: Alan | March 19, 2006 at 10:54 PM