Jumptap whitelabel mobile search taps Wmode for content

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JumpTap, which provides carrier-branded mobile search solutions, announced a partnership with Wmode, which distributes mobile content on a managed-service basis, that will enable carriers to provide their subscribers with access to multiple content databases from multiple content providers.

"Our partnership with Wmode gives carriers a powerful integrated search and content solution and opens up a wide range of content for wireless subscribers," said Dan Olschwang, JumpTap's chief executive officer.

"By providing carriers with their own-branded search box to place on mobile devices, JumpTap helps them provide their subscribers a quicker and easier search solution, specifically designed for the carrier's mobile content."

The partnership will allow searches of not only carrier-deck content, but also off-deck content. The two companies' pre-integrated systems also provide carriers the opportunity to create additional revenue from increased content purchases and sponsored key words and categories.

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