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Search Engine Roundtable covered the Search Engine Strategies conference held last week in San Jose, California.
The first session covered was Mobile Search which was moderated by Detlev Johnson and the panel was Yahoo’s Mihir Shah, Directory of Product Management, Google’s Deep Nishar, Director of Product Management, AOL Mobile’s Ken Thomas, Nokia’s Matthew Snyder, and Resource Shelf’s Gary Price.
Search Engine Journal reported that Yahoo had some interesting mobile stats:
"379 million Yahoo users are mobile. Yahoo has 15 mobile products available across hundreds of mobile devices (communication, information and games). They have developed 50+ relationships with wireless vendors."
SEJ also reported that Gary Price (SEW News Editor, ResourceShelf.com and Mobile Guru) reviewed more offerings beyond the Googles, Yahoo’s, and AOL’s of the mobile world
"4info.net (SMS), Upsnap.com, synfonic, smarter.com (Gary goes through some of these products and discusses benefits of them). Specialty Tools; FeedBeep (RSS via SMS), Answers.com, CarRentals.com, SMS Traffic Alerts via MSN Auto, Skweezer.net (makes Web pages load better on mobile), Bloglines Mobile (its great), Nextaris Mobile, Winksite (create a mobile “space"), nextBlast (live DC video traffic optimized for mobile), TrafficLand, Vazu.com (copy/paste, send from Outlook, SMS-based)."
The full post is at Search Engine Roundtable and it is worth reading.
Gary Price was quoted as presenting the following outlook:
"Opportunities; advertising (sponsored links, AOL is doing it only now), Answering machines, so where will the ads go? Branding + Answers, for example, you do a search for a sports score; "this sport score is brought to you by ABC Company." Future of mobile search is cameraphone searching (mobot.com), hold your camera up to an ad in a magazine, then info about that product will be sent back to you via SMS. So in the future you might be able to hold your camera phone up to a street sign and get info about that area."
Perhaps it is not so well known that both the latter are already in commercial operation in Japan but even at a much more sophisticated level. This means that they are hardly predictions but rather lagging recognition of the potential elsewhere.
Is there a mobile search item that you think we should feature? Email tips@goobile.com. Thanks!
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